Stepping into the world of e-commerce is a daunting thought. But making money while you sleep or go on holiday feels great. Creating a website, advertising it, drawing people into it and getting it to the top of the search engines are all artforms in their own right so you must ensure to go carefully.
You'll need plenty of time and research to get these right. But finding the right partner/s is key to getting all these right. An e-commerce site can cost an arm and a leg, and can be a real problem to get the functionality right. Once you have a website, Google's Adwords can munch the pennies faster than you'd ever believe, and getting to the top of Google using SEO can also cost a small fortune.
But think logically, be sensible and work in a structured way and you will get there. Figure out what's available to spend on driving sales as a portion of your profits and also work out how much you need to spend on average to get one sale. Note that ratio, find the right delivery partners, set a baseline you are happy with then increase the spend and watch the sales come in.
Whatever you do, get advice and ask friends to help you find partners you can trust and don't be fooled!
As a customer of ours, you will have access to our very own expert advice (in past careers we've been there and done it in the web world), our wonderful web marketing contacts and our experience.
We'd love to help!
